250 Years of Independence. One Lesson Every Brand Still Needs to Learn.
Before anything else — before brand strategy, before business, before any of the things I usually write about — I want to say thank you.
This year marks 250 years since this country declared its independence. Two and a half centuries of people who fought, served, and sacrificed so that the rest of us could build something. Argue. Vote. Worship freely or not at all. Start a business with no guarantee that it will work.
Stop Feeding AI Garbage. Your Brand Strategy Is the Problem — Not Your Prompts.
There's a question I ask every client who comes to me frustrated that AI isn't working for them.
"What did you put in?"
Nine times out of ten, the answer is some version of: "I told it what I do and asked it to write something about it."
And that's the problem. Not the tool. Not the prompt. The input.
AI is not magic. It's a mirror. And if you hold up a blurry, undefined, generic brand — it reflects blurry, undefined, generic content back at you. Faster than you could hav
If You're Doing These 5 Things With AI, You're Doing It Wrong.
I'm going to say something that might sting a little.
Most businesses are using AI. And most of them are using it wrong.
Not wrong in a technical sense — they've got the tools, they're hitting publish, the content is going out. Wrong in a strategic sense. They're using AI to do more of something that wasn't working to begin with. And now they're just doing it faster.
