86% of Consumers Don't Trust AI-Generated Brands. The Businesses That Did It Right Are About to Win.
I want to be very clear about something before we go any further.
This is not a post about why AI is bad. I use AI every single day in my work. I speak about it. I've built tools around it. I believe it is one of the most powerful instruments a brand strategist has ever had access to.
This is a post about what the data is telling us — data that most people are ignoring because it's inconvenient, because the shortcut feels too good to give up, because it's easier to keep hit
250 Years of Independence. One Lesson Every Brand Still Needs to Learn.
Before anything else — before brand strategy, before business, before any of the things I usually write about — I want to say thank you.
This year marks 250 years since this country declared its independence. Two and a half centuries of people who fought, served, and sacrificed so that the rest of us could build something. Argue. Vote. Worship freely or not at all. Start a business with no guarantee that it will work.
Stop Feeding AI Garbage. Your Brand Strategy Is the Problem — Not Your Prompts.
There's a question I ask every client who comes to me frustrated that AI isn't working for them.
"What did you put in?"
Nine times out of ten, the answer is some version of: "I told it what I do and asked it to write something about it."
And that's the problem. Not the tool. Not the prompt. The input.
AI is not magic. It's a mirror. And if you hold up a blurry, undefined, generic brand — it reflects blurry, undefined, generic content back at you. Faster than you could hav
